Meet Your Coach: Amy
I’m Amy—founder of The Female Founder community, a startup advisor, and entrepreneur.
I hold a Master’s degree in Business and Marketing and a Mini MBA. I have spent my entire career in the startup ecosystem, advising at the London School of Emerging Technology and building my own brands from scratch—including the sustainable fashion label KOHR and Mask Your Face, which was featured on This Morning... twice!
Women launch businesses with incredible vision, but we are routinely underserved by traditional, male-dominated business advice that ignores our unique challenges. I built this coaching practice because female founders don't just need theory—they need highly strategic, actionable frameworks.
During our time together, you will get my strategic advice, the hard-learned lessons from mistakes I’ve already made, and practical tasks you can implement immediately. Let's stop the wheel-spinning and start building your empire.
The Pre-Seed Programme
(0-6 months)
Got a brilliant business idea but no clue where to actually start?
Right now, you’re likely staring at a messy desktop of half-written notes, feeling overwhelmed by Google-search rabbit holes, and quietly worrying if you’re actually cut out for this. You don’t need more information, you need execution. This 6-week intensive is designed to stop the endless wheel-spinning and strip away the startup paralysis. Together, we’ll nail your target market, cure your imposter syndrome, and build a rock-solid operational foundation so you can launch with absolute confidence instead of a prayer.
Duration: 6 Weeks
Investment: £450
What you get: 1 hour call every week, WhatsApp chat with me & business templates.
What We’ll Build Together:
Week 1: Discovery & Idea Validation | Aligning your vision and auditing your core business concept.
Week 2: Mission, Vision & Values | Defining the 'why' that will drive your brand and attract your community.
Week 3: Market Positioning | Deep-diving into your target market, creating customer personas, and finding your competitive edge.
Week 4: Branding & The Pitch | Nailing your messaging, tone of voice, and crafting an elevator pitch.
Week 5: Marketing & Sales Funnels | Mapping out your customer journey and building a funnel that converts.
Week 6: The 90-Day Blueprint | Finalising your business plan and walking away with a clear, actionable 90-day roadmap.
The Early Start-up Accelerator
(6 months-2 years)
Stop playing firefighter in your own business.
When you first started, doing everything yourself was a badge of honour. Now, it’s the exact thing holding you back. If you are constantly drowning in administrative tasks, worrying about where next month's clients are coming from, or feeling too exhausted to think strategically, you’re stuck working in your business. This 6-week accelerator strips away the operational chaos. Together, we’ll implement the systems, marketing strategies, and outsourcing frameworks required to shift you from an exhausted, accidental operator into a strategic, profitable CEO.
Duration: 6 Weeks
Investment: £550
What you get: 1 hour call every week, WhatsApp chat with me & business templates.
What We’ll Build Together:
Week 1: Discovery & Business Audit | Unpacking your current revenue, roadblocks, and untapped opportunities.
Week 2: Funnel Optimisation | Refining your sales funnel and smoothing out the customer journey.
Week 3: Advanced Marketing Strategies | Designing a repeatable strategy to attract high-value clients consistently.
Week 4: Operations & Systems | Setting up tools, tech, and workflows to elevate the customer experience.
Week 5: Time-Management & Outsourcing | Reclaiming your time, boosting productivity, and learning how to delegate.
Week 6: Growth Strategy & Execution | Creating a long-term growth strategy and your next master action plan.
On-Demand 1:1 Coaching
Tailored, laser-focused strategy when you need it most.
Solve a specific bottleneck, brainstorm your next launch, or get ongoing accountability.
Don't need a full 6-week program? If you have a specific roadblock you need to smash through, or if you want ongoing, flexible advisory support as things come up, booked-by-the-hour sessions give you direct access to strategic coaching on your terms.
Investment: £100 per hour
Perfect for:
Reviewing a specific marketing campaign or launch plan.
Troubleshooting a bottleneck in your operations.
Ongoing monthly mentorship and accountability.
Case Studies
Big Veg Blueprint
“I’m a chef… I don’t know how to start a business”
-
Description text goes here
-
Description text goes here
-
Description text goes here
-
Item description
-
Item description